Looking at Existing apps in the Market

We decided to look at two fitness apps on the apps store to see why they are doing good but look at what their downfall is so then we can build on that and make our app unbeatable on the app store.

The two app we decided as team to look at was MYFITNESSPAL and Nike Training Club. Both fantastic apps who top competitors on the app store.

MYFITNESSPAL: We found in our research that is was founded in 2003 in 2015 they had 80 million users the app is free but you can upgrade to a premium subscription at an extra cost.

Target Market:

The Fitness community and those who seek to track fitness goals.

PROS & CONS: We found out that it was easy to log food and meals due to the enormous database of food and drinks. Works well on fitness tracking devices it also has a simple design but we did find some downsides to the app including unimaginative push notifications but it does require you to be quite constant using the app for accurate readings.

What we took from this as a team is our app will have imaginative push notifications as our app is about the get up and go we want to aspire even though notifications.

Nike Training Club APP: We found in our research that the app is free it helps you reach your fitness goals with workouts expertly designed. The training is designed so you an do it anywhere from at home to the gym and on the road. It is designed for anyone at all fitness levels. The idea of this app that it customisable and that it is community fitness app to.

Target Market:  Anyone who wants to engage in fitness at any level.

PROS & CONS: The pros of the app is that it has a totally sleek interface, it has various programs for workouts with or without equipment, it has videos for every exercise with warm up and cool down in every workout. When looking at the app the issues include you have to check off each exercise once completed which you have to get up and check it off before moving on to the next exercise which could be an issue as there is no continuous flow.

What we have took from this is to have a sleek interface to connect our users but not only that to have a certain flow to exercise so there is no disruptions to a workout we want to keep our users going.