This week, we discussed what it takes to produce a SOLID logo. When we say solid, we’re referring to Andrew Shea’s 3 necessary traits to a logo:
- it must be distinct
- must be legible at all sizes
- it should be instantly recognisable
Not only do we have our app logo to create, but also our company Synergy Media logo to design too! It’s extremely important that both the logos we create stand out, whilst also looking professional; as we must present our company and app with formality. This will require a lot of thought into how we balance a design that’s vibrant and unique, with the professionalism as well.
Mirzoeff dives into the idea of postmodern capitalism and how corporate logos are formed. We don’t realise how many logos we are surrounded by and recognise every day; the second we see an ‘M’ formed by 2 fries, we know exactly what it is! These multinational corporations such as McDonald’s have almost dominated global business and have left us with this postmodern capitalism that Mirzoeff labels.
However, WE are in fact the biggest contributors to this capitalistic society as we become attached to the logos and feed the brands the consumerism they want.
There are 3 main types of logos, all with self explanatory names really…
- The Wordmark logo
2. The pictorial logo
3. The abstract iconography logo
But what type of logo will we opt for? Find out in the next blog post!!
Synergy Media 