Similarly to the mission statement, a business’ core values provide stakeholders with more insight into that particular business. However, the core values are usually more in depth and concerned more about the ideologies and beliefs of the business rather than giving a broad idea of what they aim to achieve. So with this in mind we came up with the following core values that we deemed suitable for Adjust:
‘Shaping a more active, progressive and inclusive society.’
‘Developing the present to strive for a greater and more dynamic future’
‘Providing the tools and support for a superior lifestyle’
‘Encouraging a nostalgic warmth into modern day routine’
We felt that these core values positively represented our app/business and what it involves and stands for. The first core value is a slight reference to the low cost and target market/audience for our app. The second and third core values focus more on what our app involves and is about (a healthier future). The fourth and final core value is a slight nod to the nostalgic retro theme and design of the app itself whilst incorporating a relevant positive message.
Synergy Media 