How the professional masterclass helped us with ADJUST

In week 5 we had a professional masterclass with Matt Higgins of iProspect, a digital marketing agency which pairs purchases together.

“The digital economy has fundamentally changed how we buy. Relationships between people and brands are increasingly transparent. Shoppers have unprecedented access to information and choices. Brands have more in-depth understanding of consumers’ intentions. And all of this powered by an increasingly connected mobile and digital media environment.”

This masterclass taught us to not underestimate the use and reading of data, as this is where we can see how to become successful and profitable in the longrun of our app.

Another thing we learned, was the importance of collaboration and teamwork – after this day our app really started taking shape, we all had our set tasks and we each discussed and helped one another in decision making in the best interest of ADJUST.

Matt really helped us in understanding our brief, thinking about the goals/outcomes of our brief, the audience (that’s you guys!), and planning on how to get there and make it all work collusively.