Following on from our previous adjust app icon ideas, we’ve been busy creating some more!
The first design incorporates a bull, which insinuates energy and strength. The purpose of the bull is to represent the courage that customers will gain from changing their lifestyle.
The first design however features 7 ‘A’s in total, to represent that our app may change your lifestyle in more than one way. With all of the ‘A’s positioned differently (some upside down), this implies the variety of ways Adjust may impact the customers lifestyle.
After researching app logos, we noticed the dominant use of bold backgrounds – as a way to catch the customers eye and remind them of the app on their home screen. This explains the yellow, which connotes the energy that customers are meant to feel from using the app. With such a bold background colour, means that the font colour should be kept basic to make sure the colours don’t clash – hence the black typography.
The colour red also represents health, which is perfect for our app concept.
The typography was created ourselves via InDesign, with 3 white lines to define the font. Rather than a block font, this font suggests that you don’t have to follow the standards and that you can be unique – just like the customers of Adjust are by adapting their own unique lifestyle. Thewhite typography was based on a simple colour that wouldn’t clash with the boldness of the red, just like in the other app logo design.
The underlining of the letter, with the white lines expanding more each time, is a representation of the growth that customers will achieve from using Adjust.
Finally, the plus sign in the top right corner of the logo is to reinforce that Adjust gives you more than just a normal fitness app, and that using the app will provide you with maximum support on your lifestyle.
Synergy Media 