As you would have seen in our last blog post, we had 2 designs to chose from.
As a collective, we decided to use the second design. This is because, as creative as the bull representation is, it may not be understood correctly by the target market and it may be perceived as a food or animal app instead of a healthy lifestyle app. Also, we favoured the simplicity of the second app and how powerful it was for Adjust as an app.
However, we didn’t stop there. After deciding on the second app design, we discussed what could be improved to it. As much as the bold red represented our values and aims as an app, we felt that it may have been too bold and needed toning down a little.
After playing with the hue and saturation levels on the shade, we lowered the saturation which took some of the brightness away from the red and toned it down. Also, we realised that in comparison to the rest of the logo, the scale of the ‘A’ was actually quite small; therefore we enlarged it.
The next question is – will it work realistically?
The only way to find out was to place the app icon in realistic places…
Above you can see the Adjust icon in the app store^^
Above is the icon on the home screen of an iPhone – fits in well, doesn’t it?
Synergy Media 