PERSONA

Below we have created personas of our target audience:

Student and Part Time Worker – Charlotte Smith 18: Working at a part time job being a supermarket shelf stacker and a university student in Huddersfield. She is earning minimum wage on a zero hour contract.  She has a desire to get fit but due to commitments finds it hard to find time to work out in a gym and wants a recipe plan that fits around her lifestyle but that is affordable.  Due to being on the go she find it hard to find healthy places to eat.

Unemployed- Curtis Blackett 25-  Curtis lives in Darlington. He is unemployed. He is currently on universal credit as a source of income so he is looking for fitness app which is affordable but can access features without having to pay that much. He likes the idea of keeping himself fit while job seeking. He is looking to find recipe plans that are within his budget and can keep him in a routine while job seeking. 

At home worker and stay at home mum 35 Lydia-  Lydia lives in Belfast. She is a stay at home mum. She runs a small cupcake business on the side.  She doesn’t have time to go to the gym due to looking after her children and running her small business. She wants to work out while she has spare time and wants something that is not to be committed. Plus wants to cook healthier and low cost meals for her family.