RE-BRAND: Slazenger

Not only do we have to create an app, but Synergy Media also has to re-brand a company as part of our project too.

We must pick a brand that we feel isn’t developing as well as it should be (for whatever reason that may be): the demand for the produce isn’t as high anymore, the competitors in the market are taking over etc.

We then outline why this brand isn’t as successful as it should be and focus on those elements to improve the most.

After that, we completely refurbish the brand and transform it into a company that should re-soar the market. By doing this re-branding task, it will build upon our skills to identity the weak elements of a company and will teach us it takes to be a successful brand.

For our re-brand, we have chosen the sporting company Slazenger!

We decided to choose Slazenger for our rebrand as it is one of the starting sporting brands which initiated the worldwide craze within branding itself. The issue appears to be with this specific brand, is that the clothing sales are not peaking however its more the tennis produce, the lack of social media influence and even website style and dated look is very noticeable and it’s clear that a rebrand is needed.

The brand actually specialises in a lot more sports than consumers realise (Tennis, Golf, Swimming, Cricket, Hockey) but if we as consumers don’t realise this, then clearly there is an issue with the brand itself and not being recognisable enough? 

We also believe that whilst the company is still selling products, they haven’t really put effort into keeping up with trends and releasing products according to demand. There is no USP of We do not want this to erase the historic heritage that the brand has and therefore want to rebrand Slazenger, in order to bring back the powerful reputation it used to have within the sports industry. 

The sportswear market is competitive and it’s important that instead of sitting in the back seat of the competition, Slazenger rises and faces the markets most well-known brands such as Nike, Puma and Adidas. 

It could also be argued that Slazenger have very little social media influence, with content rarely posted and very little followers in comparison to the competitors Nike and Puma etc.

Keep following our blog to see the developments of our re-brand project!