Dove (owned by unilever) has had many advertising campaigns over the years with many being successful. One of the main campaigns which started in 2004 it celebrates natural beauty due to the fact dove is known as a gentle and kind skin products. The campaign is called “Celebrating beauty diversity.”
- Having their ads on many media channels such as TV, social media and using the hashtag real beauty can create help the campaign be successful by sharing on social media. They do this by installing there core values by promoting body confidence and showing being natural is core to their brand.
- From this for our app we decided we wanted to promote diversity and to show our consumers we care about growth and care for our users.
Synergy Media 