Pepsi has had many successful campaigns but also have had some very unsuccessful campaigns but as a worldwide company they soon fix those issues. Without to much damage to their reputation.
In 2019 they launched their first new global brand platform in seven years. Pepsi launched with a new global platform with the stapline “For the love of it.” Replacing its old one “Live for the now” which had been the case since 2012.
With the slogan it included a new can design, with out-of-home and video advertising focusing on the “pop and fizz” of the drink.
Roberto Rios, senior vice-president, marketing, global beverage group at PepsiCo, said: “We are confidently celebrating who we are – an iconic brand rooted in entertainment with a refreshing and delicious beverage people around the world love – as well as who our fellow cola lovers are.
“‘For the love of it’ is our rallying cry, proudly saying to go all in for the things you love – from passions and interests like football and music to unabashedly enjoying one of life’s favorite treats – Pepsi.”
So from this campaign for our app we have decided you can promote other activities but to always refer to the product like pepsi has you can love your interests but always refer to your product. It plays on the nostalgia element to which is good.
Synergy Media 