Hey guys, as you can see from the advertisement proposal, we really liked Spotify’s way of advertisement and wanted to use it as inspiration for our own advertising!
The simplicity, humour and consistency were the 3 main factors that we took from Spotify and want to follow. Let’s see if you think we followed this!
These play on word phrases not only link to the Slazenger’s heritage, but also joke about Tennis and feature Andy Murray. The history, sports and celebrity endorsement is a big reinforcement throughout the re-branding and the print advertisements display this.
Despite the take-over of social media, Billboards are still a significant form of print advertisement that remains successful all around the globe. This is because Billboards are very flexible and can be placed anywhere: on the sides of buses, bus stops, cities, on the side of popular roads. This makes billboards very accessible to pedestrians, drivers, cyclists etc and therefore is a very smart from of advertisement to attract a re-brand.
All billboards are themed with Slazenger’s colour palette, which makes the adverts easy to recognise and let customers begin to assign the green and white colour palette to Slazenger. This begins to bring back Slazenger’s identity and makes the brand unique again – which was a key aim for the re brand. All advertisements also feature the Slazenger logo and the typography; this consistency is key for the advertising revamp, as it promotes the innovation Slazenger has gone through and will make sportswear and equipment consumers trust the brand more. Especially the celebrity endorsement of Andy Murray will attract his fans and will enlarge the fan base of Slazenger.
What does everyone think? As a group we feel that these advertisements fit the aims and values of Slazenger perfectly. Now, we want to continue this theme onto the social media re-vamp; you’ll have to wait until the next post to see if we achieve this!
Synergy Media 