When first researching into Slazenger as a brand, what stood out to us was their abysmal social media presence. It’s clearly evident that the brand do not keep up with the high demand of customers, because if they did, we would see a consistence, exciting social media presence.
At the end of the day, a brands success will obviously depend on it’s quality – but the brands will struggle to be recognised without advertisement. Whilst print media is still very common and powerful, we have entered a new era, in which social media dominates advertisement.
Two of the most prominent social media apps for advertisement are Twitter and Instagram – so what does Slazenger’s Twitter and Instagram look like?
As you can see from above, the Slazenger logo’s for both social media’s don’t even match! How are users supposed to know whether the accounts are legitimate when there’s no consistency? The twitter header is very crowded and hard to read because there’s so much writing – this isn’t going to attract users as they will be put off by all the reading and therefore won’t read it. The last tweet was nearly two years ago, which shows how little social media presence they have.
TIME TO CHANGE THIS!
Slazenger’s new Twitter represents the contemporary era that the brand are entering. With the simple and bold header, we’re reinforcing Slazenger’s focus on their heritage, whilst not giving the users too much to read on the screen. The photo tweet shows celebrity endorsement; due to Slazenger partnership with Serena Williams. This will attract sports fans attention to the brand – who will more likely buy the goods, if they know Serena Williams wears and uses it. The short bio ‘Since 1881’ proves the accounts legitimacy, as the slogan is being repeated on all social medias.
Above is the re-vamped Slazenger Instagram page. The logo matches the Twitter logo, which makes it easily recognisable for social media users and shows that it’s the legitimate account. The bio is short and simple, featuring the hashtag ‘#Est1881’ which will accentuate Slazenger’s global village and will attract more interest into the brand. The second row of posts follows a theme and promotes the concept of Athleisure – which we want to draw focus on for the re-brand.
There we go, the social media revamp for Slazenger. This will play a massive role in attracting customers and will catalyse the success for the re-brand!!
Synergy Media 