As part of the media enterprise module, we were warned that in week 6 and week 11 we would present practice presentations – in order to prepare us for our final pitch at the end of the module. This is a very smart idea as the constructive criticism we receive on these presentations, allows usContinue reading “Presentation #1 Feedback”
Author Archives: synergymedia2020
The Development of our App
Welcome to a taste of our app development – we hope you’re as excited as we are! As promised, a look into the development of our app – lucky you. As seen on the interface – there are six icons, today we are looking into the “Workout Classes” segment of the app. Page 1 ofContinue reading “The Development of our App”
Creating the home pages for ADJUST
When it came to deciding upon our colours, one of our team came up with the bright idea to style and design our own shade of “Retro Red” which is what our whole logo and theme then became based around. We believe that the intricacy of the fine white lines in the logo portray pathsContinue reading “Creating the home pages for ADJUST”
Habit Forming Products
From our lecture that was based around habit forming, we were set a task to analyse the Duolingo and Headspace apps and discuss how they use certain habit forming techniques that we could possibly incorporate into our app. As both apps require or encourage an everyday habitual use, we felt this was very relevant toContinue reading “Habit Forming Products”
PERSONA
Below we have created personas of our target audience: Student and Part Time Worker – Charlotte Smith 18: Working at a part time job being a supermarket shelf stacker and a university student in Huddersfield. She is earning minimum wage on a zero hour contract. She has a desire to get fit but due toContinue reading “PERSONA”
TARGET AUDIENCE
Our first thoughts were that we wanted to create and design a fitness app aimed at students looking for an affordable way to get fit, choose fitness plans to suit them and keep track of daily intake. We first discussed apps similar to our idea in the fitness app market. By doing this we searchedContinue reading “TARGET AUDIENCE”
The finished Adjust logo!
As you would have seen in our last blog post, we had 2 designs to chose from. As a collective, we decided to use the second design. This is because, as creative as the bull representation is, it may not be understood correctly by the target market and it may be perceived as a foodContinue reading “The finished Adjust logo!”
Adjust app icon development…
Following on from our previous adjust app icon ideas, we’ve been busy creating some more! The first design incorporates a bull, which insinuates energy and strength. The purpose of the bull is to represent the courage that customers will gain from changing their lifestyle. The first design however features 7 ‘A’s in total, to representContinue reading “Adjust app icon development…”
How the professional masterclass helped us with ADJUST
In week 5 we had a professional masterclass with Matt Higgins of iProspect, a digital marketing agency which pairs purchases together. “The digital economy has fundamentally changed how we buy. Relationships between people and brands are increasingly transparent. Shoppers have unprecedented access to information and choices. Brands have more in-depth understanding of consumers’ intentions. AndContinue reading “How the professional masterclass helped us with ADJUST”
Core Values
Similarly to the mission statement, a business’ core values provide stakeholders with more insight into that particular business. However, the core values are usually more in depth and concerned more about the ideologies and beliefs of the business rather than giving a broad idea of what they aim to achieve. So with this in mindContinue reading “Core Values”
Synergy Media 