synergymedia2020

Mission Statement

Upon doing some research into existing businesses mission statements, we found that most were relatively broad and brief whilst giving a good indication of what that business stands for and perhaps even how they operate. For example, Starbucks’ mission statement is, ‘To inspire and nurture the human spirit – one person, one cup and oneContinue reading “Mission Statement”

Adjust Logo Ideas

After doing research app icons and what stands out the most, it happens that the app icons that only feature the first letter or two of the app name are actually more bold and recognisable than app icons that contain the full name. Could this be because it’s simpler and easier to remember? Due toContinue reading “Adjust Logo Ideas”

Logos

This week, we discussed what it takes to produce a SOLID logo. When we say solid, we’re referring to Andrew Shea’s 3 necessary traits to a logo: it must be distinct must be legible at all sizes it should be instantly recognisable Not only do we have our app logo to create, but also ourContinue reading “Logos”

ADJUST

It’s time that we reveal our chosen app name – Adjust! We have decided to create a fitness and health app, this is an agenda that we believe is highly trending right now and will benefit people that want to live a healthier lifestyle, without needing the large amount of funds for it! Our appContinue reading “ADJUST”

Researching into how companies brand themselves!

Hey guys, today we’ll be discussing our findings from our branding research. It’s very important that before we brand our company, as well as branding our app; the branding of Synergy Media will also represent our team to the market. Our previous blog post announced our company name of Synergy Media and explains our reasoningContinue reading “Researching into how companies brand themselves!”

Looking at Existing apps in the Market

We decided to look at two fitness apps on the apps store to see why they are doing good but look at what their downfall is so then we can build on that and make our app unbeatable on the app store. The two app we decided as team to look at was MYFITNESSPAL andContinue reading “Looking at Existing apps in the Market”

Week 1

After receiving the brief this week we have decided on the company name of synergy media as this represents the cooperation of our group moving forward into this project and the combined efforts we will display when working with other groups during this project. Represented below are the collated ideas for the group name weContinue reading “Week 1”