Pepsi has had many successful campaigns but also have had some very unsuccessful campaigns but as a worldwide company they soon fix those issues. Without to much damage to their reputation. In 2019 they launched their first new global brand platform in seven years. Pepsi launched with a new global platform with the stapline “ForContinue reading “Marketing & PR: PEPSI”
Category Archives: Class work
Marketing & PR: Dove
Dove (owned by unilever) has had many advertising campaigns over the years with many being successful. One of the main campaigns which started in 2004 it celebrates natural beauty due to the fact dove is known as a gentle and kind skin products. The campaign is called “Celebrating beauty diversity.” Having their ads on manyContinue reading “Marketing & PR: Dove”
Presentation #1 Feedback
As part of the media enterprise module, we were warned that in week 6 and week 11 we would present practice presentations – in order to prepare us for our final pitch at the end of the module. This is a very smart idea as the constructive criticism we receive on these presentations, allows usContinue reading “Presentation #1 Feedback”
Habit Forming Products
From our lecture that was based around habit forming, we were set a task to analyse the Duolingo and Headspace apps and discuss how they use certain habit forming techniques that we could possibly incorporate into our app. As both apps require or encourage an everyday habitual use, we felt this was very relevant toContinue reading “Habit Forming Products”
How the professional masterclass helped us with ADJUST
In week 5 we had a professional masterclass with Matt Higgins of iProspect, a digital marketing agency which pairs purchases together. “The digital economy has fundamentally changed how we buy. Relationships between people and brands are increasingly transparent. Shoppers have unprecedented access to information and choices. Brands have more in-depth understanding of consumers’ intentions. AndContinue reading “How the professional masterclass helped us with ADJUST”
Logos
This week, we discussed what it takes to produce a SOLID logo. When we say solid, we’re referring to Andrew Shea’s 3 necessary traits to a logo: it must be distinct must be legible at all sizes it should be instantly recognisable Not only do we have our app logo to create, but also ourContinue reading “Logos”
Synergy Media 