Category Archives: Rebrand

When first researching into Slazenger as a brand, what stood out to us was their abysmal social media presence. It’s clearly evident that the brand do not keep up with the high demand of customers, because if they did, we would see a consistence, exciting social media presence. At the end of the day, aContinue reading “Social Media Re-vamp for Slazenger!”

Hey guys, as you can see from the advertisement proposal, we really liked Spotify’s way of advertisement and wanted to use it as inspiration for our own advertising! The simplicity, humour and consistency were the 3 main factors that we took from Spotify and want to follow. Let’s see if you think we followed this!Continue reading “Slazenger Advertisement Analysis”

After choosing from the 2 potential new logos, we picked this one! We feel this design suits the values of Slazenger that we’re trying to reinforce more. The fresh green and white colour palette gives connotations of an innovative brand that is modernising their content, to keep up with the high demands of sports fashion.Continue reading “THE FINAL RE-DESIGN LOGO!”

The next step in the re-brand of Slazenger is re-designing the logo. Here’s Slazenger’s current logo: It’s clear that the brand has chosen a very simplistic look, with only black and white as their colour scheme. Usually, the simplistic look is favoured within today’s contemporary society, as consumers enjoy a nostalgic touch to their brands.Continue reading “Re-designing Slazenger’s logo #1”

Below is our PR letter for Slazenger we want the best outcome for our rebrand of slazenger to see if it would spark interest into some of the top selling magazines and newspapers. In the PR letter it sets our clearly what we want for the rebrand and what we want for our customers atContinue reading “PR LETTER: SLAZENGER”

Like I stated in the previous re-branding blog post, it’s crucial to outline the weaknesses of Slazenger before we actually re-brand it. This is exactly what the SWOT analysis provides, except it isn’t as pessimistic as JUST outlining the weaknesses. It also provides the strengths, opportunities and threats of the brand! Here is our SWOTContinue reading “A SWOT Analysis on Slazenger”

Not only do we have to create an app, but Synergy Media also has to re-brand a company as part of our project too. We must pick a brand that we feel isn’t developing as well as it should be (for whatever reason that may be): the demand for the produce isn’t as high anymore,Continue reading “RE-BRAND: Slazenger”